<p>By: Allison Febrey, Senior Manager, Research & Insights, FMI</p><img src="https://www.fmi.org/images/default-source/blog-images/report-analysis.tmb-large-350-.jpg?Culture=en&sfvrsn=278b56a7_1" style="float:right;margin-bottom:10px;margin-left:15px;" alt="Fingers pointing on reports." class="-align-right" sf-size="100" /><p>One of my favorite parts of watching football is halftime. First, it’s a great time to stock up on snacks. Then, I love to watch the commentators assess the first half’s action. As a researcher, I sometimes feel like a commentator as I track consumer attitudes and habits. Since we’re halfway through 2025, I will do my best impression of a sports commentator at halftime and check in with consumer grocery shopping habits.</p><p>One of the major consumer attitudes we’ve been tracking is concern about increased tariffs on foods. Our latest <em>Grocery Shopper Snapshot</em>, fielded in early June, found that 54% of shoppers are extremely or very concerned about tariffs on food.</p><p>[mg-blogcharts ids="1"] </p><p>Concerns spiked in April, around the time when many tariffs were announced, but they have remained stable since. Other consumer uncertainty has also remained stable in the past few months, but concern is still high. Here are some of the many worries weighing on the minds of grocery shoppers:</p><ul><li>42% are concerned about food transportation costs</li><li>41% are concerned about access to accurate information about food safety issues</li><li>41% are concerned about increasing vaccine or medication costs</li></ul><p>Although concern levels have stabilized, data shows consumers are actively adjusting their shopping habits. Of those concerned about tariffs, 39% have changed some aspect of their grocery shopping. More generally, 45% of consumers have reduced their household spending in the past few months.</p><p>Shoppers remain resilient. Forty-two percent of shoppers have positive expectations for the year ahead, and 81% say they feel in control of their household expenditures for groceries.</p><p>FMI will continue tracking shopper behaviors and attitudes each month as part of our Grocery Shopper Snapshot series – and I’ll continue my commentary to share key insights and analysis. </p><p>Check out our new U.S. Grocery Shopper Sentiment webpage.</p><p><a href="https://www.fmi.org/our-research/sentiment-index-page" class="button">Grocery Shopper Sentiment Index</a></p>
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