<div><p paraid="409082975" paraeid="{02b9494f-983f-4f95-8f51-bfcc38cd53d9}{31}">By: Tabitha Benefield, Manager, Health & Well-being, FMI </p></div><div><img src="https://www.fmi.org/images/default-source/blog-images/nonfoods-hwb-blog-image.tmb-large-350-.png?Culture=en&sfvrsn=fdc837fc_1" style="float:right;margin:10px;" class="-align-right" alt="Nonfoods health and wellbeing grocery store" sf-size="100" /><p paraid="1893713695" paraeid="{02b9494f-983f-4f95-8f51-bfcc38cd53d9}{41}">As food retailers continue to expand their role in health and well-being, nonfood retail grocery items are emerging as powerful, practical solutions that address real shopper needs. Whether it’s managing chronic conditions, supporting active lifestyles or helping families juggle daily demands, nonfoods offer easy-to-attain tools that transform the grocery store into a trusted health destination in every community. </p></div><div><p paraid="1407641503" paraeid="{02b9494f-983f-4f95-8f51-bfcc38cd53d9}{73}">Here are five key opportunities for grocers to meet shoppers where they are—with the nonfood solutions they didn’t know they needed but now can’t live without. </p></div><div><h5 paraid="486950421" paraeid="{02b9494f-983f-4f95-8f51-bfcc38cd53d9}{87}">1. Tapping Into Weight Management Trends with Everyday Essentials </h5></div><div><p paraid="1915194242" paraeid="{02b9494f-983f-4f95-8f51-bfcc38cd53d9}{95}">With the rising popularity of GLP-1 medications and a renewed consumer focus on weight management, nonfoods offer timely, relevant support. The Hamacher Resource Group and the KFF Health Tracking Poll reported the use of GLP-1 medication will rise from 8% to 35% by 2027. Think: hydration bottles, food prep containers, portable lunch kits and fitness accessories. These items are critical to sustaining healthy habits and can be spotlighted alongside nutrition-focused food items or in dedicated wellness displays. </p></div><div><h5 paraid="1332339871" paraeid="{02b9494f-983f-4f95-8f51-bfcc38cd53d9}{123}">2. Serving the Needs of Aging Shoppers with Smart Solutions </h5></div><div><p paraid="236089807" paraeid="{02b9494f-983f-4f95-8f51-bfcc38cd53d9}{131}">According to Hamacher Resource Group, each year, 4.1 million Americans turn 65. Older adults increasingly rely on grocery stores as destinations for not just food, but essential health and safety items like hearing aids and blood pressure monitors or ergonomically designed kitchenware and heated blankets. By curating age-friendly nonfood offerings, retailers can better serve this fast-growing segment. </p></div><div><h5 paraid="1885523447" paraeid="{02b9494f-983f-4f95-8f51-bfcc38cd53d9}{167}">3. Solving Real-Life Moments with Nonfood Convenience </h5></div><div><p paraid="151306811" paraeid="{02b9494f-983f-4f95-8f51-bfcc38cd53d9}{175}">Whether it’s a mom racing through the store before school drop-off or a working professional replacing a cracked lunch container and water bottle after a busy commute, nonfoods provide quick, intuitive solutions that meet shoppers in the moment. Strategic placement of lunch kits, reusable containers and insulated drinkware near grab-and-go foods makes the healthy choice the easy one. </p></div><div><h5 paraid="2102538070" paraeid="{02b9494f-983f-4f95-8f51-bfcc38cd53d9}{193}">4. Enhancing at-Home Health with Kitchen and Cooking Tools </h5></div><div><p paraid="1813921755" paraeid="{02b9494f-983f-4f95-8f51-bfcc38cd53d9}{201}">The shift toward at-home cooking for health has opened doors for nonfood items to shine. Grocers can support home chefs with measuring tools, baking supplies, air-tight food storage, food thermometers and even smoothie accessories. These items promote food safety, portion control and nutrition—supporting long-term wellness. </p></div><div><h5 paraid="2091008512" paraeid="{02b9494f-983f-4f95-8f51-bfcc38cd53d9}{233}">5. Bundling Food + Nonfood for Robust Health-Focused Baskets </h5></div><div><p paraid="2009791008" paraeid="{02b9494f-983f-4f95-8f51-bfcc38cd53d9}{241}">Pairing nutrition-rich items with related nonfoods, like pairing leafy greens with salad spinners, protein snacks with shaker bottles, or vitamins with pill organizers, empowers shoppers to build baskets aligned with their health goals. Leverage registered dietitians (RDNs) and cross-merchandising strategies to turn everyday shopping into intentional wellness journeys. </p></div><div><h5 paraid="1218010514" paraeid="{54cda7a0-6785-4af1-b522-9875c1eb0aaf}{14}">Ready to turn everyday shopping into everyday wellness? </h5><p paraid="1218010514" paraeid="{54cda7a0-6785-4af1-b522-9875c1eb0aaf}{14}">Start by walking your own aisles. What nonfood solutions are waiting to be discovered? From prep to prevention, hydration to healthy aging, your shelves might be holding the next big health win. Take a look at the chart below for items that you most likely have in the aisles to start with. Let’s make the grocery store the easiest place to find well-being—one nonfood item at a time! </p><img src="https://www.fmi.org/images/default-source/blog-images/hwb-nonfoods-chart.png?sfvrsn=3aa46986_2" style="margin:10px auto;display:block;" class="-align-center" alt="HWB Nonfoods chart" sf-size="100" /><p><a href="https://go.fmi.org/fmi-nonfoods-community-sign-up-form-landing-page" target="_blank" class="button" style="font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;word-spacing:normal;white-space:inherit;">Join the Nonfoods Community</a></p></div>
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