How Shoppers Are Sorting Through The Value Matrix

<p>By: Allison Febrey, Manager, Research &amp; Insights, FMI<br /></p><p>Getting &ldquo;good value&rdquo; for groceries has become increasingly important for shoppers over the past year. Nearly all shoppers (87%) consider &ldquo;getting good value&rdquo; when shopping for food and groceries a high or top priority.<br /></p><p>Value is often understood as some combination of price, quantity, and quality. Despite heightened concerns about rising prices, in practice price is not always king, the &ldquo;right size&rdquo; varies by occasion and category, and quality embodies
a range of attributes. Shoppers&rsquo; notions of &rdquo;value&rdquo; have expanded and become more nuanced, shifting from a simple price-quantity ratio to a more complex matrix of personal values, needs, and priorities.<br /></p><p>Emerging dimensions of <b>quality, relevance, experience and convenience</b> are bucking the long-held definition of value being measured by a simple equation of higher quantity at a lower price. Explore these dimensions of value in the below infographics:</p><p><img sf-custom-thumbnail="true" src="https://www.fmi.org/images/default-source/2023-trends/trends-tracker-2023-infographic-q.png?sfvrsn=deb2d23d_1" style="display:block;margin-left:auto;margin-right:auto;" sf-constrain-proportions="true" class="-align-center" width="500" alt="" sf-size="873056" /></p><p>&nbsp;</p><p><img sf-custom-thumbnail="true" src="https://www.fmi.org/images/default-source/2023-trends/trends-tracker-2023-infographic-r.png?sfvrsn=d8cd02f8_1" style="display:block;margin-left:auto;margin-right:auto;" sf-constrain-proportions="true" class="-align-center" width="500" alt="" sf-size="895401" /></p><p>&nbsp;</p><p style="text-align:left;"><img sf-custom-thumbnail="true" src="https://www.fmi.org/images/default-source/2023-trends/trends-tracker-2023-infographic-e.png?sfvrsn=95dce002_1" style="display:block;margin-left:auto;margin-right:auto;" sf-constrain-proportions="true" class="-align-center" width="500" alt="" sf-size="740952" /></p><p style="text-align:left;">&nbsp;</p><p style="text-align:left;"><img sf-custom-thumbnail="true" src="https://www.fmi.org/images/default-source/2023-trends/trends-tracker-2023-infographic-c.png?sfvrsn=71c238cc_1" style="display:block;margin-left:auto;margin-right:auto;" sf-constrain-proportions="true" class="-align-center" width="500" alt="" sf-size="775594" /></p><p style="text-align:left;">&nbsp;</p><p style="text-align:center;"><a href="https://www.fmi.org/our-research/research-reports/u-s-grocery-shopper-trends" class="button">U.S. Grocery Shopper Trends 2023 Series</a></p>

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